Beldi Rugs
Beldi Rugs celebrates Moroccan artistry and heritage through handwoven, one-of-a-kind rugs. This custom Squarespace e-commerce website was designed to create an elegant, immersive shopping experience that highlights craftsmanship, storytelling, and the individuality of each piece from the very first interaction.
Project Overview
Custom Squarespace e-commerce website design for a luxury homeware brand specializing in handcrafted Moroccan rugs, with curated product storytelling, structured collections, and conversion-focused UX.
Beldi Rugs needed a digital experience that reflected the authenticity, heritage, and exclusivity behind every handwoven piece, while still feeling refined, modern, and easy to shop for a global audience. The challenge was to balance storytelling with e-commerce functionality: ensuring each rug felt like a unique, collectible object while still guiding users smoothly toward purchase decisions.
Through elegant typography, structured product hierarchy, and intentional visual pacing, the website was designed to showcase collections in a way that feels calm, premium, and immersive. Every detail was built to highlight craftsmanship, texture, and cultural value without overwhelming the shopping experience.
The final result positions Beldi Rugs as a high-end destination for collectors, designers, and design-conscious buyers, turning a traditional e-commerce experience into something more curated, emotional, and trust-driven.
Services:
Custom Squarespace Web Design
E-commerce & Product Setup
SEO Strategy & Implementation
Visual Identity & Direction
Here’s what working together feels like
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01 — Getting started
Understanding your current situation
Once you reach out, we’ll connect via a free consultation call or email, whichever feels more natural for you.
This 1st step is simply about understanding where you are now, what feels unclear or stuck, and what you actually need your website to do for your business.
No pressure to have everything figured out, this is where clarity begins.
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02 — Strategy & direction
Turning ideas into structure
If we decide to move forward, I’ll guide you through a simple onboarding process so everything feels organized from the start.
You’ll receive a clear direction for content, structure, and priorities, along with access to your Client Portal where everything is kept in one place.
This stage is about removing uncertainty and defining a strong foundation before design begins.
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03 — Design & implementation
Bringing everything together
This is where your website comes to life.
From structure and design to SEO setup and implementation, everything is handled with care and intention so the final result feels aligned, cohesive, and built to support your goals.
You’ll be involved at key stages for feedback, but the process is designed to feel supportive and simple, not technical or overwhelming. + I’ll train you at the end!
Thinking about a project?
Whether you’re starting from scratch, redesigning an existing site, or trying to improve how you show up online, we can talk through what would actually make the biggest difference for your business.
You can get in touch via the contact form or email me directly at hello@jolievibes.studio. I usually respond within one business day.
If you’d rather talk things through first, you can also book a free consultation call.
Most people reach out while they’re still figuring things out, and that’s completely fine. You don’t need a fully formed plan before getting in touch.