And Then She Did
And Then She Did offers transformative women’s hiking adventures in Sedona, Arizona, experiences designed not simply as retreats, but as intentional journeys rooted in connection, movement, healing, and personal growth. This custom Squarespace website was designed to reflect the emotional depth of the brand through immersive storytelling, grounded structure, and a calm, trust-led digital experience that feels both inspiring and supportive from the very first interaction.
Project Overview
Custom Squarespace website design for a luxury women’s retreat and experiential travel brand focused on transformational hiking adventures, emotional wellness, and intentional community experiences.
And Then She Did needed a website that could communicate both emotion and clarity, something visually immersive and deeply personal, while still offering the structure and information needed to support confident bookings. The goal was to create an online experience that felt welcoming, empowering, and elevated, positioning the retreats as thoughtfully curated experiences rather than standard travel offerings.
Through intentional storytelling, spacious layouts, warm visual direction, and carefully structured content flow, the website was designed to guide visitors naturally through retreat experiences, itineraries, inclusions, logistics, and booking details with ease and reassurance. Every section was carefully considered to balance inspiration with practicality, allowing visitors to feel emotionally connected while remaining fully informed throughout the journey.
Rich imagery of Sedona’s landscapes and retreat experiences creates a strong emotional atmosphere, while intuitive navigation and strategic calls-to-action support a seamless user experience across desktop and mobile. Retreat pages were structured to reduce uncertainty, build trust, and help visitors clearly envision themselves within each experience before booking.
The final result positions And Then She Did as a premium, trust-led wellness and adventure brand with a strong emotional identity, creating an online experience that feels immersive, empowering, and intentionally designed at every touchpoint.
Services:
Custom Squarespace Web Design
Ecommerce Retreat Booking Setup
Strategic UX & Site Architecture
Blog Setup & Blog Posts Upload
Conversion-Focused Design
Mobile First Responsive Design
Here’s what working together feels like
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01 — Getting started
Understanding your current situation
Once you reach out, we’ll connect via a free consultation call or email, whichever feels more natural for you.
This 1st step is simply about understanding where you are now, what feels unclear or stuck, and what you actually need your website to do for your business.
No pressure to have everything figured out, this is where clarity begins.
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02 — Strategy & direction
Turning ideas into structure
If we decide to move forward, I’ll guide you through a simple onboarding process so everything feels organized from the start.
You’ll receive a clear direction for content, structure, and priorities, along with access to your Client Portal where everything is kept in one place.
This stage is about removing uncertainty and defining a strong foundation before design begins.
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03 — Design & implementation
Bringing everything together
This is where your website comes to life.
From structure and design to SEO setup and implementation, everything is handled with care and intention so the final result feels aligned, cohesive, and built to support your goals.
You’ll be involved at key stages for feedback, but the process is designed to feel supportive and simple, not technical or overwhelming. + I’ll train you at the end!
Thinking about a project?
Whether you’re starting from scratch, redesigning an existing site, or trying to improve how you show up online, we can talk through what would actually make the biggest difference for your business.
You can get in touch via the contact form or email me directly at hello@jolievibes.studio. I usually respond within one business day.
If you’d rather talk things through first, you can also book a free consultation call.
Most people reach out while they’re still figuring things out, and that’s completely fine. You don’t need a fully formed plan before getting in touch.