Home & Lifestyle / Luxury Handcrafted Goods

Beldi Rugs

Beldi Rugs celebrates Morocco’s artistry and heritage through handwoven, one-of-a-kind rugs. The website showcases each rug’s story, craftsmanship, and vibrant character, creating an elegant, immersive experience that inspires visitors to explore and shop.

Challenge

Beldi Rugs needed a digital presence that reflected the artistry, heritage, and exclusivity of their handwoven Moroccan rugs. The goal was to create a website that communicates authenticity, highlights the unique story behind each rug, and converts visitors into confident buyers, while providing a seamless shopping experience for a global audience.

Solution

I built a custom Squarespace website for Beldi Rugs, combining elegant storytelling, intuitive e-commerce design, and a premium visual aesthetic. Each element, from product pages and collections to calls-to-action, was designed to emphasize the one-of-a-kind nature of every rug. The site is fully responsive, offering an immersive browsing and shopping experience across devices, while showcasing the rich textures, colors, and heritage of Moroccan weaving.

Result

The new Beldi Rugs website elevates the brand, positioning it as the go-to destination for collectors, designers, and enthusiasts seeking heirloom-quality Moroccan rugs. The site highlights each rug’s story, craftsmanship, and cultural significance, builds trust with buyers, drives engagement, and encourages action. Visitors can explore curated collections, shop by style, and experience the uniqueness of rugs that are sold once and never repeated. This project is a great example of how thoughtful Squarespace design can turn craftsmanship and story into a seamless, high-converting shopping experience.

Just see how it looks 👇

Common Client Questions

If you’re thinking “Could this work for my brand too?” — here’s what you’re probably wondering 😌

  • The Beldi Rugs website was built on Squarespace. It’s a powerful platform for luxury e-commerce brands because it allows for clean design, smooth shopping experiences, and easy long-term management — without sacrificing aesthetics or performance.

  • This was a fully custom Squarespace website, designed from the ground up. No cookie-cutter templates. Every page, layout, and interaction was intentionally crafted to reflect the brand’s heritage, artistry, and exclusivity — and to guide visitors naturally toward purchasing.

  • Each rug has its own dedicated product page with thoughtful storytelling, rich imagery, and clear structure. Because every piece is handmade and sold only once, the design creates emotional connection and gentle urgency — helping buyers feel confident investing in something truly unique.

  • Yes. The site includes a fully integrated Squarespace e-commerce setup, making it easy for customers worldwide to browse collections, shop by style, and check out securely. The experience is smooth, intuitive, and aligned with the brand’s premium feel from first click to final purchase.

  • Absolutely. The website is fully responsive and optimized for mobile and desktop. Every detail, from typography to imagery, was designed to translate beautifully across devices, so the experience feels just as refined on a phone as it does on a large screen.

  • Yes, storytelling was a core part of the strategy. The page flow, content hierarchy, and visual pacing were all designed to communicate authenticity, heritage, and trust, helping visitors understand why these rugs are special, not just what they look like.

  • This approach works especially well for luxury brands, artisans, designers, and home & lifestyle businesses, particularly those selling handcrafted, limited-edition, or story-driven products that deserve more than a basic shop layout.

  • Definitely. While every project is tailored, the same strategic foundation: custom design, UX clarity, storytelling, and conversion-focused structure, can be applied to elevate other Squarespace websites and improve both engagement and sales.

  • Yes. Projects like this are created through my Design Days or custom Squarespace website builds, depending on the scope. We decide the best format together once we’re aligned on your goals and timeline.

  • Absolutely. You don’t need to start from scratch. I can step in at any stage, whether that’s refining what’s already there, redesigning key pages, improving UX, or optimizing your site for conversions. Nothing gets wasted.

  • Yes. Every project includes a live walkthrough, guidance, and a follow-up support period. Ongoing support, maintenance, or SEO add-ons can always be added, based on what you actually need.

  • Yes. I’m based in Spain, and I work with clients worldwide, including the US, Switzerland, the UK, Gambia, Poland, and beyond. Time zones aren’t an issue. Communication is clear, organized, and seamless.

  • Of course. I offer multi-currency invoicing, so you can pay in USD, EUR, GBP, or whichever currency works best. There’s no unnecessary friction.

  • Just reach out. Sending a short inquiry or booking a free call is all it takes to explore whether we’re a good fit. You don’t need a full plan — clarity comes after the conversation, not before it.

  • That’s completely okay. Alignment matters. If it doesn’t feel right on either side, we part ways respectfully — no pressure, no awkwardness.

Want your Squarespace website to feel this intentional? ✨

If this page made you pause and think, “Yes — this is exactly the level I want,” you’re in the right place.

You don’t need a plan, a polished brief, or every detail figured out. If your site isn’t fully reflecting your brand, I’ll take care of strategy, design, and polish so it truly works for you.

Here’s how we start:

Not into booking calls?

Fill out the quick inquiry form with your project details, and I’ll get back to you within 48 hours to see if we’re a good fit and outline next steps.

Send my inquiry 📝

Prefer to chat live?

Let’s jump on a free 30-minute creative call to talk Squarespace, your goals, and the vibe you want to create.

Book My Free Call ☎️

Keep it simple 💖

If forms and calls aren’t your thing, you can always email me directly with your project details. I read every message and reply with care.

hello@jolievibes.studio

So… What does working together actually look like?

I keep things simple, collaborative, and stress-free. You bring the vision (even if it’s a little messy). I bring the strategy, structure, and design magic. Sounds like your kind of thing?

Cool — here’s how we will it happen.

Want to see how this approach translates across different industries, goals, and brand styles?

Here are a few more Squarespace projects I’ve designed with the same strategic foundation. 👀

If one of these projects makes you think, ‘I want that for my brand,’ let’s start your project today.

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